Going live gets results

posted on 02.06.2017

REI Super member profile

Scott Nugent took up real estate after completing a business degree and working in retail and as a personal trainer, and he’s never looked back.

He was named Montmorency’s Agent of the Year in the 2016 and 2017 Rate My Agent awards. And at the 2016 Barry Plant Awards for Excellence Scott was honoured as one of the network’s Top Ten Performers. To top things off, in April of 2017 he was honoured with the position of Director of Barry Plant Eltham.

Among other things, Scott is known for his creative use of social media and he posts regular Facebook live sessions.

REI Super: What do you like about the real estate business?

SN:      I love real estate because I’m in control of my own destiny. Every day is different. A phone call can change your whole day or your whole week.  I know the harder I work, the more I get out of it. The biggest buzz is when you come in from an auction and you’ve changed someone’s life. There’s no greater satisfaction than to play a role in that and to get remembered forever in that way.

REI Super: What do you see as the main challenges of working in real estate?

SN:         Certainly the biggest challenge is the life/work balance. And there is a lot of unrewarded work that people don’t see. I work 12 hours a day, 6 days a week, but I don’t think of it as a job. For me it’s a lifestyle.

REI Super: How do you identify a buyer for a property that’s going to auction?

SN:      I have a bit of a process and as a result I’ve got a good track record of identifying buyers just before auction.  I’m negotiating from the moment I meet them at the open. I want to build a rapport. Asking the right qualifying questions is really important – such as “What are your motivations for coming out today?” As part of my process I keep a short list of all buyers who’ve inspected a property and requested Section 32s etc.

REI Super: How do you market yourself?

SN:     At the moment I’m using Facebook Live as a marketing strategy. It’s genuine and credible and it adds a human dimension. My online stuff has really helped me. I’ve won at least three listing presentations as a result of it. I try not to make my content all about real estate. It’s about our community. I’m now taking it to the next level by filming myself bringing tradespeople in to inspect a new listing. I’ll be doing a live walkthrough of a new listing and looking at ways to value add through Facebook Live.

REI Super: Can you see yourself ever retiring?

SN:       No, I can’t really! I get my work ethic from my mother. My wife tells me I can’t sit still. I can’t sleep in either. I’ve started my real career a bit late – so now I’ve got momentum and it’s still building and improving all the time. If I did retire I’d like to travel.

I’ve been with REI Super since I started in real estate. I consolidated all my old funds into REI Super when I entered the industry.

With REI Super I really like that I can get on the phone and talk to someone who’s real. I love the more personalised service I get. It’s clear, I understand it and it happens. 


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